See exactly why they outrank you.
Paste any domain and see its authority, backlinks, top pages, and ranking keywords — then run the gaps: keywords they rank for that you don’t, and links they have that you’re missing.
Explore any site
Domain rating, backlinks, referring domains, organic keywords, and top pages for any domain — with spam and toxic links flagged, not hidden.
Content gap, split by rival
Up to five competitors side by side, one column each — every keyword they rank for in the top 100 that you don’t, sorted by how many of them share it.
Backlink gap with a price tag
The exact domains linking to competitors but not you, spam filtered out, and the link budget estimated by niche — a directional number, honestly framed.
Anchor-text intelligence
The anchors competitors actually earn for a keyword, with spam anchors ignored and over-optimization warnings built in.
- 01
Scan a domain
Paste a competitor’s URL and get their full profile inline — metrics, homepage snapshot, and their best-performing pages.
- 02
Run the gap
Pick up to five rivals. The gap table pivots every keyword by competitor position, and the full set exports as CSV.
- 03
Get the target list
For links: a named outreach list ranked by how many rivals each domain links to — with two milestones, a realistic first step and full parity.
Competitors compared per gap analysis, each with its own position column.
Milestones on every link-gap report: match the weakest rival first, then full parity — each costed separately.
You don’t need a strategy meeting to find out why a rival outranks you — the answer is almost always visible in their data. They rank for keywords you never targeted, or they’ve earned links from sites that have never heard of you. Usually both.
The point of a gap analysis isn’t the spreadsheet; it’s the shortlist. Keywords several competitors rank for and you don’t are proven demand in your niche — someone already validated them for you. Domains that link to three of your rivals but not to you are the warmest outreach targets you’ll ever get.
One honesty note baked into every report: link counts and cost bands are directional estimates, not invoices. They tell you the scale of the job. Quality, relevance, and the pace you build at decide whether the links actually move anything — that part stays a human’s job.
Treat the gap as a menu, not a mandate. A rival ranking for a keyword proves demand exists — it doesn’t prove the keyword fits your business. Filter the list by intent before it becomes a content plan: gaps with buying intent first, informational gaps that feed them second, and their brand-name terms usually not at all.
Which competitors should I analyze?
The ones that outrank you for the keywords you care about — not the biggest brand in your industry. The gap table takes up to five domains side by side, and the SERP data shows you who those real rivals are first.
How accurate are the backlink numbers?
They’re third-party index estimates — reliable for direction and comparison, not to-the-link precise. Use them to see the shape of the gap; treat exact counts with healthy skepticism. That caveat is printed on the reports, too.
What exactly is the content gap?
Every keyword where at least one of your chosen competitors ranks in the top 100 and you don’t — pivoted so you can see which keywords multiple rivals share. Shared gaps are the strongest signals: demand that your whole market already serves except you.
Are the link targets vetted?
Spam domains are filtered out automatically and toxic ones flagged, so the outreach list is real sites. Final vetting stays human — a domain can be clean and still be irrelevant to your niche, and relevance is what makes a link worth having.
Can I scan any website, even outside my niche?
Yes. Paste any URL and get its authority, backlink profile, top pages, and ranking keywords inline. Useful beyond rivals, too — sizing up a prospect before a pitch, or checking whether a directory asking you for money has any authority to pass.
How is the content gap different from keyword research?
Keyword research starts from your seed ideas; the gap starts from your rivals’ proven rankings. Research tells you what people search for — the gap tells you what your market already ranks for without you. The strongest plans use both.
Your first audit is three minutes away
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