The site audit that finds what’s silently holding you back.
Run a real-crawler site audit that reads your pages the way Google does — then get the exact URLs, tags, and links to fix, in priority order. The most expensive SEO problems are the silent ones: nothing looks broken until you check the crawl.
What a site audit checks
Real-crawler audit, no setup
Paste a URL and go — no data key, no verification, no plugin. Our own crawler fetches your live pages and reports what a search engine would actually see, so the findings match reality instead of a cached snapshot.
Status and indexability breakdown
Every URL sorted by status code and index state: what returns 200, what 404s, what’s blocked by robots or a stray noindex tag, and what quietly redirects. The whole site, at a glance.
Evidence, not just counts
Every issue is a clickable chip that drills down to the concrete offenders — the actual H1 text, the image URLs missing alt, the exact title and meta strings with their character lengths, captured during the crawl.
The classic silent blockers
Duplicate titles, thin content, broken links, redirect chains, and missing structured-data schema — the technical debt that caps rankings site-wide without ever looking broken to a visitor. Each one is flagged, counted, and expandable to the pages it affects.
Core Web Vitals, field and lab
PageSpeed Insights built in: real-user CrUX field data for LCP, INP, and CLS beside the lab scores, clearly separated. Field data is what Google ranks on; lab data is for debugging a page.
Deep Screaming Frog crawl on Pro
Go from a quick scan of your key pages to a full-site crawl hundreds of pages deep — verified at 900+ pages — with the complete issue breakdown across every URL. Full coverage, not a sample, so nothing hides in the pages an audit skipped.
How the site audit works
1. Paste your URL
The crawler maps your site the way a search engine does — following internal links, respecting redirects, and reading each page as it renders. No configuration to get started.
2. Issues, with receipts
Errors, warnings, and notices land in one view. Click any issue chip and it expands to the exact pages and values behind it — no guessing which offenders the count refers to.
3. Fix in priority order
Technical blockers first because they cap everything, then content, then links. The audit sorts the work in the order that actually moves rankings, not the order issues were found.
4. Re-crawl and compare
Every crawl is saved. Run again after any change and the report compares against the last one, so regressions surface while they’re still one-line fixes.
Why a site audit matters
Technical SEO problems are silent by design. The page loads, the design renders, the visitor sees nothing wrong — while a stray noindex tag, a redirect loop, or a block of duplicate titles quietly caps what the entire site can earn. A site audit is how you make the invisible concrete and put a number on the traffic you’re leaving on the table.
The difference between a report and a result is evidence. Not “you have 14 title issues” but which fourteen, what each title currently says, and how long it runs. When every finding carries the exact URL and element, an audit stops being a document you file away and becomes a checklist you finish this afternoon.
And auditing is a cadence, not a one-off. Sites regress silently: a plugin update rewrites titles, a theme change drops alt text, a redirect chain sneaks in. Continuous, automated crawling catches those regressions early — the way manual desktop tools, run once a quarter when someone remembers, never will.
Fix order is where most audits go wrong. Chase the easy content tweaks first and you polish pages that a canonical error or a noindex tag is still keeping out of the index. Clear the technical blockers first and every later improvement compounds. That priority — blockers, then content, then links — is baked into how the results are sorted, so you always work the highest-leverage fix next.
Who it’s for
Site owners and marketers
Catch the technical issues costing you traffic without hiring an agency — in plain language, with the exact page and element to change, ready to fix today.
SEO consultants and agencies
Run a deep crawl before you scope a project or pitch a client, and hand over findings backed by real offenders, not vague counts. Every claim comes with the URL that proves it.
Developers shipping changes
Re-crawl after a migration, redesign, or release and confirm nothing broke — status codes, canonicals, and schema verified across the whole site before it costs you rankings.
Works with the rest of your SEO
A site audit fixes the foundation; growth comes from what you build on it. Once the technical blockers are clear, pair the audit with keyword research to find the terms worth targeting, competitor analysis to see where rivals outrank you, and rank tracking to watch your fixes turn into positions. For a step-by-step walkthrough of the whole process, read our technical SEO audit guide. Because everything lives in one workspace, the pages you fix in the audit are the same pages you track for movement — no exporting spreadsheets between tools, no losing the thread between finding a problem and proving the fix worked.
Common questions
What is a site audit?
A site audit is a full crawl of your website that checks the technical health of every page — status codes, indexability, titles and metas, headings, broken links, redirects, schema, and Core Web Vitals — and reports the issues holding your rankings back, with the exact URLs to fix.
Do I need to install anything or verify my site?
No. The audit uses our own crawler, so there’s no data key, no plugin, and no verification step. Paste your URL and the crawl starts. It reads your pages politely, a few at a time, and changes nothing — it only observes.
What’s the difference between the quick scan and the deep crawl?
The quick scan covers your key pages in minutes — enough to catch most silent blockers. The deep Screaming Frog crawl on Pro walks the whole site, hundreds of pages, with full status-code breakdowns, indexability, duplicate titles, and thin-content detection across everything.
How is this different from a desktop audit tool?
Desktop tools give you one snapshot when you remember to run them. This audit runs in the cloud, saves every crawl, and compares runs automatically — so regressions are caught continuously, not discovered a quarter later. And every issue drills straight down to the concrete offenders.
Does it cover page speed and Core Web Vitals?
Yes. PageSpeed Insights is built in, with real-user CrUX field data for LCP, INP, and CLS beside the lab metrics, clearly labeled. Field data is what counts for rankings; lab data is for debugging a specific page.
How often should I run a site audit?
After any meaningful change — a redesign, a plugin swap, a batch of new content — and on a monthly rhythm otherwise. Because crawls are saved, each run compares against the last and regressions stand out immediately.
Do I need technical skills to act on the findings?
Mostly no. Issues are written in plain language with the exact page and element attached, and many fixes are CMS-level edits — a title here, an alt text there, a redirect corrected. For anything unfamiliar, ask the built-in AI about the specific issue and it explains the fix in context.
See what your crawl turns up
Run your first site audit free and get the exact fixes, in priority order, in minutes.
Your first audit is three minutes away
Paste your URL. Get an instant site audit, easy-win keywords, and a content plan — no SEO experience needed.