How to Convert Markdown to HTML (3 Easy Ways)
How to convert Markdown to HTML three ways: a free online converter, an editor plugin, or a build step. Plus a Markdown syntax cheat sheet.
Category: <span>Guides</span>
How-to guides, explainers, and checklists for ranking in the AI era.
How to Compress Images for Web Without Losing Quality
How to compress images for the web without losing quality: the right formats, dimensions and compression levels to speed up pages and Core Web Vitals.
How to Add FAQ Schema to Your Pages (Step by Step)
How to add FAQ schema (FAQPage JSON-LD) to your pages step by step, the rules Google enforces, and how to generate valid markup in seconds.
What Is llms.txt? A Clear Guide for AI Search
If you have spent any time reading about AI search lately, you have probably run into a new file the community keeps talking about,…
What Is Generative Engine Optimization (GEO)?
Generative engine optimization, or GEO, is the practice of optimizing your content so it gets surfaced and cited inside AI-generated answers, the responses produced…
llms.txt vs robots.txt vs sitemap.xml: What Is the Difference?
Three small files that all live at the root of your domain get mixed up constantly, and the confusion around llms.txt vs robots.txt (and…
JSON-LD vs Microdata vs RDFa: Which Should You Use?
Structured data helps search engines understand what your content actually is, a recipe, a product, an FAQ, a local business, and there are three…
How to Block AI Crawlers From Your Website
As generative AI has started training on and answering from web content, a lot of site owners want to know how to block AI…
What Is a Good Readability Score for SEO?
Writers hear that content should be “easy to read,” but the useful question is what a good readability score for SEO actually is, and…
Favicon Best Practices for SEO and Branding
The favicon is the tiny icon in a browser tab, a bookmark, and now the mobile search result, and while it is small, getting…