Category: <span>Guides</span>

How-to guides, explainers, and checklists for ranking in the AI era.

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How to Run an AI Search Content Audit for AI Readiness

Most teams run an ai search content audit the way they run a traditional SEO audit: crawl the site, check titles and headings, flag…

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Most publishers are treating ai search for publishers as a traffic problem — “AI Overviews are eating our clicks, how do we win them…

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Multimodal SEO is usually reduced to a single tired instruction: write better alt text. That advice made sense in 2015, when the only machine…

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Most ai overviews traffic recovery advice starts from the wrong premise — that the goal is to claw back the exact clicks Google’s AI…

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Most advice on E-E-A-T for AI treats it like a slider you push toward “more trustworthy” — add an author bio, drop in a…

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Most advice on ai content citations stops at “be authoritative and add schema,” which is roughly as useful as telling a runner to “be…

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The pitch for ai agents for seo usually arrives as a firing announcement: point an autonomous agent at your site, go to lunch, come…

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For a decade Google’s public line was that it does not use clicks to rank pages, and for a decade SEOs argued in circles…

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Most advice on geo for local business stops at “claim your Google Business Profile and add schema” — which is table stakes, not a…

9 min read

Most advice on geo for saas stops at “add FAQ schema, write clear headings, publish an llms.txt file.” That’s table stakes, and it barely…