SEO Case Study Template That Wins Clients
A good SEO case study template isn’t a design — it’s a checklist of the exact fields that make a story believable. Prospects don’t…
Category: <span>Guides</span>
How-to guides, explainers, and checklists for ranking in the AI era.
How to Write an SEO Case Study
Learning how to write an SEO case study is mostly about resisting the urge to brag. The instinct is to lead with a giant…
SEO Reporting Automation: Save Hours a Month
Most agencies approach SEO reporting automation backwards. They automate the wrong half — the analysis and the narrative — and keep hand-copying numbers into…
SEO KPIs for Clients: What to Track
The SEO KPIs for clients that most agencies report are chosen for how good they make the agency look, not for how well they…
How to Present SEO Results to Clients
Knowing how to present SEO results is a different skill from producing them, and plenty of good SEOs are quietly terrible at it. They…
SEO Reports for Clients: What to Actually Include
Most SEO reports for clients are built to protect the agency, not to inform the client. They pad out thirty pages of screenshots, bury…
What Does SEO Include? A Full Service Breakdown
When a client asks what does SEO include, they’re usually really asking “what am I actually paying for every month?” — and the vague…
Productized SEO Services: A Practical Guide
Most agencies drown in custom scoping — every proposal reinvented, every client a bespoke snowflake — which caps how many they can serve and…
SEO Contract Template: What to Include
A good SEO contract template exists to prevent one specific conversation — the one six months in where the client says “I thought that…
SEO Retainer vs Project Pricing
The SEO retainer vs project decision gets made backwards more often than not. Providers pick the model that’s easiest to sell, and clients pick…