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Playbooks, teardowns, and honest takes on ranking in the AI era.

9 min read

Republishing Content: When Updating the Date Helps (and Hurts)

Republishing content means taking a page you already have, improving it, and putting it back in front of searchers and readers with a fresh…

9 min read

Google TrustRank is not a score Google publishes, and Google has said it doesn’t use anything “specifically called trust rank.” TrustRank was a 2004…

9 min read

Crawled currently not indexed means Googlebot fetched the page, looked at it, and decided not to add it to the index, at least for…

9 min read

Discovered currently not indexed is a Search Console status that means Google knows a URL exists but hasn’t crawled it yet. It isn’t a…

9 min read

Most lists of types of blogs sort them by topic: food, travel, fashion, parenting. That tells you what a blog is about. It tells…

9 min read

An SEO SOP is a written procedure for one repeatable SEO task, such as changing a URL, publishing a page or onboarding a client,…

9 min read

If you’re asking “how much is my website worth“, start with this: traffic doesn’t set the price. Buyers pay a multiple of verified profit.…

9 min read

Keyword relevance is how well a page answers what a searcher meant by one specific query. Google judges it per query, not per page,…

10 min read

Most guides to Python for SEO sell it as machine learning. The scripts that actually save time are boring: read a Search Console export…

9 min read

If you’re asking “why is my website not showing up on Google“, the usual answer is not a penalty, and it is rarely that…