WebP vs JPEG vs PNG: Choosing the Right Image Format
WebP vs JPEG vs PNG explained: how each image format works, which to use for photos, graphics and transparency, and how the right format speeds up your site.
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Playbooks, teardowns, and honest takes on ranking in the AI era.
Video Schema Markup: How to Get Your Videos in Search
Video schema markup explained: how VideoObject structured data earns video rich results and key moments, the required properties, and how to add it correctly.
Recipe Schema Markup: How Food Blogs Win Rich Results
Recipe schema markup explained: how Recipe structured data earns rich cards with ratings, cook time and calories, the required properties, and how to add it.
HowTo Schema Markup: A Guide for Step-by-Step Content
HowTo schema markup explained: how HowTo structured data describes step-by-step instructions for search, the key properties, current caveats, and how to add it.
How to Resize Images for the Web (Without Losing Quality)
How to resize images for the web: why serving oversized images slows your site, how to pick the right dimensions, aspect ratio tips, and how to resize online.
How to Extract URLs from a Sitemap (Fast)
How to extract URLs from an XML sitemap: why you'd want a plain list of your pages, how sitemap indexes work, and how to pull every URL in seconds.
How to Convert HTML to Markdown (and Why You’d Want To)
How to convert HTML to Markdown: what each format is for, when converting helps content workflows, the elements that map cleanly, and how to convert online.
Event Schema Markup: How to Get Your Events in Search
Event schema markup explained: how Event structured data puts your dates, venue and tickets in Google's event experiences, the key properties, and how to add it.
SERP Pixel Width: Why Title Length Is Measured in Pixels
SERP pixel width explained: why Google truncates titles and descriptions by pixels not characters, the practical limits, and how to check your snippet length.
Product Schema Markup: How to Win Rich Results
Product schema markup explained: the properties Google needs for price, rating and availability rich results, the rules to follow, and how to generate it.